Case Study

Brand and Digital Transformation for Leading Marine Product Manufacturer

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Client

Tidewater Marine Products

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location

Stuart, Florida

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Services Included

Branding, Website Design,
E-Commerce, Graphic Design

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Link

tidewatemp.com

Client Testimonial

Cahoots Creative was instrumental with taking our small family owned business out of the old days with a dated logo and inefficient website, to a professional logo and stellar website. Cahoots was easy to work with and was able to convey exactly what we were thinking into the new branding and cohesive e-commerce website.

Jeremy G.

Marketing Director, Tidewater Marine Products

About

Tidewater Marine Products is a proud family-owned and operated business based on the Treasure Coast in Stuart, Florida. They are dedicated to serving the needs of boating and watercraft enthusiasts across the Sunshine State and beyond, offering a comprehensive range of superior quality products, including boat lifts and an array of marine accessories.

Tidewater Marine Products approached Cahoots Creative with a challenge: their existing online presence didn’t reflect the quality and craftsmanship they were known for. Their website was outdated, difficult to navigate, and failed to effectively showcase their extensive portfolio of products. We partnered with Tidewater Marine Products to develop a new brand identity, website and marketing material that accurately represented their expertise and attracted new customers.

The Ask

Tidewater Marine Products needed a complete overhaul of their marketing assets. Their primary goals were threefold:

Modernize their brand image: Their existing branding felt dated and didn’t convey the high-end nature of their custom work.
Improve website functionality and user experience, add e-commerce capability: Their old website was clunky and difficult to navigate, making it challenging for potential customers to find the information they needed. They wanted a user-friendly website that was easy to browse on all devices, with a clear call to action and a prominent display of their portfolio. They also wanted to jump into the e-commerce realm and have the ability to increase sales through online orders.
Print marketing to showcase product line-up: Tidewater needed marketing material to effectively showcase their extensive range of products.

The Approach

Our approach to this project was holistic, encompassing both branding, website design and print marketing materials. We began with a deep dive into Tidewater Marine Products’ business, target audience, and competitive landscape. This research informed our strategy for creating a brand identity and website that would effectively communicate their value proposition.

Branding

The first step was to revitalize the Tidewater brand. We worked closely with the client to develop a new logo that was modern, sophisticated, and reflective of their craftsmanship. The new logo incorporates clean lines and a nautical-inspired color palette, conveying a sense of quality and professionalism. We extended this new branding across all aspects of their online presence, ensuring a consistent and cohesive brand experience.

Website Design

With the new branding in place, we moved on to the website design phase. Our goal was to create a website that was not only visually appealing but also highly functional and user-friendly. We opted for a clean and modern design, with a focus on showcasing Tidewater’s stunning product line. Key features of the new website include:

Responsive design: The website is optimized for viewing on all devices, from desktops to smartphones.
Easy navigation: A clear and intuitive navigation structure makes it easy for visitors to find the information they need.
Product gallery: A dedicated portfolio section showcases Tidewater’s range of products, with high-quality images and detailed descriptions.
WooCommerce Integration: Designed a unique and engaging online shopping experience, tailored to your brand and optimized for conversions.
Contact form and call to action: Prominent contact forms and call-to-action buttons encourage visitors to get in touch.

Graphic Design: Print Marketing Materials

We crafted compelling print marketing materials, strategically blending impactful visuals, concise messaging, and the right format to capture Tidewater’s target audience’s attention and drive action. Materials included business cards, brochures, flyers, truck decals and trade show booth design. Our thoughtful design considered paper stock, color palettes, typography, and layout to create a tangible and memorable brand experience that reinforced Tidewater’s messaging and left a lasting impression.

Results

The new website has been a resounding success for Tidewater Marine Products. They have seen a significant increase in website traffic, leads, and customer inquiries. The modern branding and user-friendly website, incorporating elements of e-commerce such as a streamlined product catalog and easy online quote requests, have helped them to establish themselves as a leader in the marine product industry. The project successfully addressed all of the client’s initial goals, providing them with a powerful online presence that reflects their expertise and drives business growth.

The client has reported positive feedback from their customers, who appreciate the improved website experience and the refreshed brand image, particularly the convenience of browsing services and requesting quotes online. This project stands as a testament to the power of strategic branding and website design, enhanced with e-commerce functionality, in elevating a business’s online presence and driving tangible results.

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