Case Study

Building a Digital Destination for Port St Lucie restaurant

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port st lucie web design for restaurant

Client

That Crepe Place

location

Port St Lucie, Florida

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Services Included

Website Design

Link

thatcrepeplace.com

About

That Crepe Place is a beloved local eatery in Port St. Lucie, Florida, specializing in a delightful array of sweet and savory crepes, artisanal coffee, premium teas, and handcrafted gelato. They’ve cultivated a loyal following through their commitment to quality ingredients, unique flavors, and a warm, inviting atmosphere. While they thrived on word-of-mouth and local foot traffic, they lacked a strong online presence to expand their reach and engage with their customer base within the Port St. Lucie community and beyond.

The Ask

That Crepe Place engaged Cahoots Creative to design and develop a website that would:

  • Showcase their menu and brand identity: The website needed to reflect the restaurant’s vibrant and inviting atmosphere, highlighting their unique offerings and brand personality specific to the Port St. Lucie area.
  • Provide essential information: Customers needed easy access to the menu, hours of operation, location within Port St. Lucie, and contact information.
  • Integrate an event calendar: That Crepe Place frequently hosted special events, live music, and themed nights relevant to the Port St. Lucie community. The website needed to feature an integrated event calendar to keep local customers informed.
  • Enable ongoing maintenance: The client required training to manage and update the website independently, ensuring they could easily update local events and information.

The Approach

Our team adopted a user-centric and brand-focused approach, working closely with That Crepe Place to understand their vision and requirements, particularly focusing on the local Port St. Lucie customer base. Our process included:

Brand Integration

We meticulously incorporated existing brand elements, including their logo, color palette, and visual style, into the website design, tailoring it to resonate with the local aesthetic. We ensured the website reflected the restaurant’s warm and inviting atmosphere.

Menu Showcase

We designed a visually appealing and easy-to-navigate menu section, featuring high-quality photos of their crepes, beverages, and gelato. We also included detailed descriptions of each menu item, with an eye towards local preferences.

website development & calendar integration

We developed a responsive website that was optimized for all devices, ensuring a seamless user experience for Port St. Lucie residents and visitors. We prioritized clear navigation, fast loading speeds, and a visually engaging design.

We implemented a user-friendly event calendar, allowing That Crepe Place to easily add and update local Port St. Lucie events. Customers could easily browse upcoming events and add them to their personal calendars.

content creation & seo optimization

We crafted website content that adhered to SEO best practices, incorporating relevant keywords related to crepes, coffee, gelato, and Port St. Lucie. This included optimizing page titles, meta descriptions, and header tags. We also ensured the website was mobile-friendly and had a fast loading speed, both crucial factors for SEO.

website training

We provided comprehensive website training to That Crepe Place staff, covering content updates, event calendar management, and basic website maintenance, specifically focusing on how to keep the Port St. Lucie community informed. This empowered them to maintain the website independently.

Results

The website we developed for That Crepe Place has yielded significant positive results within the Port St. Lucie community:

  • Enhanced Online Presence: The website has established a strong online presence for That Crepe Place, expanding their reach beyond local foot traffic.
  • Increased Customer Engagement: The event calendar has effectively promoted local special events, leading to increased attendance and customer engagement.
  • Improved Customer Experience: The website provides easy access to essential information, improving the overall customer experience for residents and visitors.
  • Increased Brand Awareness: The visually appealing website has effectively showcased the restaurant’s unique offerings and brand personality, increasing brand awareness within the Port St. Lucie community.
  • Empowered Client: The website training has empowered That Crepe Place staff to manage and update the website independently, ensuring ongoing relevance and accuracy for their customers.

The collaboration between our agency and That Crepe Place has been a successful partnership, resulting in a vibrant and functional website that effectively promotes their culinary delights and enhances their customer experience within the Port St. Lucie community.

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