Case Study

Transforming Legal Presence: Strategic Branding & Website Design for Miami Attorney

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Client

Turner Family Law

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location

Miami, Florida

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Services Included

Branding, Website Design

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Link

turnerfamilylaw.co

Client Testimonial

I retained Cahoots Creative to design a website for my Law Firm and couldn’t be happier with the results! From the very beginning, Cahoots was professional, attentive, and incredibly creative. They took their time to understand my brand and vision and then translated it into a stunning website that perfectly represents my Firm. Their attention to detail and technical expertise is outstanding. I am also very pleased with their customer service and quick response when I want to make changes to my website or have a question. I highly recommend Cahoots Creative!

Carrie A. Turner

Attorney at Law & Owner, Turner Family Law

About

Turner Family Law is a dedicated legal practice specializing in family law matters. They serve families in South Florida with compassion and expertise, handling cases ranging from divorce and child custody to adoption and prenuptial agreements.

Prior to this project, Turner Family Law had a basic DIY online presence but lacked a strong brand identity and a modern, user-friendly website. They recognized the need to elevate their brand and online presence to better connect with potential clients and establish themselves as a trusted authority in family law.

The Ask

Turner Family Law approached us with the need for a comprehensive branding and website overhaul. Their goals included:

Developing a strong and recognizable brand identity: This included a new logo, color palette, and overall brand messaging that reflected their values of empathy, professionalism, and results-driven representation.

Creating a modern, user-friendly website: The new website needed to be informative, easy to navigate, and optimized for mobile devices. It also needed to effectively showcase their services, expertise, and client testimonials.

Improving online visibility: The client wanted a website that was search engine optimized (SEO) to attract more organic traffic and potential clients.

Establishing a professional and trustworthy online presence: The overall design and content needed to project an image of competence and reliability.

The Approach

Our team began with a comprehensive brand discovery process, working closely with Turner Family Law to understand their mission, values, target audience, and competitive landscape. This included:

Branding

We developed a brand strategy that focused on conveying empathy, strength, and expertise. The messaging emphasized the firm’s commitment to guiding clients through challenging family matters with compassion and understanding.

We created several logo concepts, ultimately selecting a design that incorporated clean lines, a refined typeface and classic color palette of gold and black.

Website Design

We designed and developed a custom website on the WordPress platform, chosen for its flexibility and SEO capabilities. The website features:

Clear and concise content: Information about the firm’s services, attorney bios, client testimonials, and contact information is readily accessible.

User-friendly navigation: Intuitive menus and clear calls to action make it easy for visitors to find what they’re looking for.

Mobile responsiveness: The website is fully optimized for viewing on all devices, ensuring a seamless user experience.

SEO optimization: We implemented on-page SEO best practices to improve the website’s search engine rankings.

Content Creation: We worked with the client to develop compelling and informative website content that highlights their expertise and addresses common client concerns.

Results

The project resulted in a significant transformation of Turner Family Law‘s brand and online presence.

Brand Recognition: The new logo and brand messaging have created a strong and consistent identity for the firm, differentiating them from competitors.

Website Performance: The new website has seen a significant increase in traffic and engagement.

Turner Family Law has expressed high satisfaction with the new brand and website. They have received positive feedback from clients regarding the website’s professionalism and ease of use. They feel the new brand and website accurately reflect their values and expertise, positioning them as a trusted and reliable resource for families in need of legal assistance.

This project successfully achieved Turner Family Law‘s goals, providing them with a strong brand identity, a user-friendly website, and an enhanced online presence that is attracting new clients and establishing them as a leader in their field.

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