by Abby Gerber | Feb 23, 2025 | Branding, Marketing |
The Difference between business vs branding by Many entrepreneurs use the terms “business” and “branding” interchangeably, but they represent distinct, yet interconnected concepts. Understanding the difference is crucial for building a...
by Abby Gerber | Feb 18, 2025 | Branding, Marketing
5 Signs your brand identity needs a refresh (and how to breathe new life into it!) by Does your brand feel a little like a faded photograph – a reminder of a glorious past, but not quite capturing the essence of who you are today? The truth is, brands, like people,...
by Abby Gerber | Dec 20, 2024 | Branding, Marketing
level up your brand game: 4 key strategies for success by Feeling stuck in your brand strategy? It happens to the best of us! But fear not, there’s a path to brand elevation. Here are 4 steps to take your brand from good to GREAT: Know Yourself Before you...