3 simple marketing strategies you can implement today

by Abby Gerber

Small business owners wear many hats. Finding time for complex marketing strategies can feel impossible. But you don’t need a massive budget or a marketing degree to see results. Here are three simple digital marketing strategies you can implement today to boost your online presence and attract more customers:

1. Claim & Optimize Your Google Business Profile:

  • Why it works: It’s your online storefront! A complete and optimized profile helps you appear in local searches, driving foot traffic and online inquiries.
  • How to do it:

2. Leverage the Power of Social Media Engagement:

  • Why it works: Social media is where your customers are. Engaging with them builds relationships and brand loyalty.
  • How to do it:
    • Choose one or two platforms where your target audience is most active.
    • Create valuable, engaging content (think behind-the-scenes, tips, or customer spotlights).
    • Respond to comments and messages promptly.
    • Use relevant hashtags to increase visibility.
    • Run simple polls and questions to increase engagement.

3. Email Marketing: The Direct Line to Your Customers:

  • Why it works: Email allows you to connect directly with your audience, nurturing leads and driving sales.
  • How to do it:
    • Build an email list (offer a free download or discount in exchange for sign-ups).
    • Segment your list based on customer interests.
    • Send regular, valuable emails (newsletters, promotions, or educational content).
    • Use a clear call to action in each email.
    • Keep your email design clean and mobile friendly.

These strategies are simple, but they’re powerful. Start implementing them today, and you’ll be well on your way to achieving your digital marketing goals. Remember, consistency is key!

If you need a partner in your digital marketing journey, Cahoots Creative is here! Let’s chat.

 

 

 

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