3 Easy Wins to Instantly Boost Your SEO
by Abby Gerber

Search Engine Optimization (SEO) can feel overwhelming, but don’t worry! Here are 3 surprisingly simple ways to improve your website’s SEO right now, and watch your search ranking climb.

1. Refresh Your Homepage Images and Leverage Alt Text

Visuals are captivating, and fresh, high-quality images can grab a visitor’s attention on your homepage. But SEO goes beyond aesthetics. Here’s the secret sauce: alt text.

  • Why it matters: Alt text describes your image to search engines and visitors who can’t see it (think visually impaired users). It’s a prime location to include relevant keywords!

  • Action steps:

    • Update your homepage visuals with high-quality images that represent your brand and content.
    • Craft clear and concise alt text for each image. Include relevant keywords, but avoid keyword stuffing.

2. Find and Fix Broken Links – Nobody Likes a Dead End!

Broken links are frustrating for visitors and can hurt your SEO. A website with a lot of broken links can be seen as outdated or poorly maintained by search engines.

  • Why it matters: Broken links create a negative user experience and tell search engines your site might not be up-to-date.

  • Action steps:

    • Use free online tools or website crawlers to identify broken links on your site.
    • Fix the broken links by redirecting them to the correct page or removing them entirely.

3. Breathe New Life into Top Blog Posts with Short Updates

Keeping your content fresh is essential for SEO. Here’s a clever tactic: update your most visited blog posts with short additions!

  • Why it matters: Search engines favor websites with fresh content. Updating existing content shows search engines your site is active and relevant.

  • Action steps:

    • Identify your most popular blog posts using website analytics tools.
    • Add short updates to these posts, like new information, statistics, or fresh examples.
    • Be sure to update the publish date to reflect the changes.

These 3 SEO strategies are simple to implement yet can yield big results. Remember, SEO is a marathon, not a sprint. By consistently making small improvements, you’ll see your website climb the search engine rankings and attract more organic traffic!

Does your SEO need a boost? We can help!